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in the news | press releases |
Media Contact: Andrew Kolidas CORPORATE INCENTIVE SOLUTIONS MOVES INTO THE WASHINGTON, DC/MARYLAND MARKET - Company Gains Valuable Foothold in Market by Acquiring Selected Assets and Staff of Horizons UnlimitedBoston - Corporate Incentive Solutions (CIS), an integrated incentive company that provides promotional products, incentive travel, and meeting logistics services, today announced that it has entered the Washington, DC metropolitan market through the purchase of specific assets from Rockville, MD-based Horizons Unlimited. Frank Peretzman, vice president of sales at CIS, also announced that members of the Horizons Unlimited sales staff would be joining CIS in a similar capacity, and that Herman Stopak, the founder of Horizons Unlimited, would be joining CIS as sales team leader for the mid-Atlantic region. "Developing a market presence in the Washington, DC area is an important part of our growth strategy," comments Peretzman. "Horizons Unlimited is a well-respected name with a long track record of success in the market, and we are excited to welcome the Horizons team into the CIS fold. Herman began his career at Universal Match, and co-founded Horizons Unlimited with his wife in 1972. The company became a market leader in the Washington/Baltimore area, with over $10 million in annual sales and recognition as one of the 100 largest distributors in the country. The company serves a range of clients in the corporate, government, and trade association sectors. As members of the CIS Mid-Atlantic office, sales reps will continue to service their existing accounts, but will now have the opportunity to cross-sell travel programs and meeting logistics services through the same sales channel. This cross-selling strategy is a cornerstone of CIS's business plan, and allows the company to better serve clients by offering a broader range of services. CIS's entry into the market also creates significant business opportunities for vendors of promotional products within the region. "Our business model is based on establishing strong relationships with a select group of premier vendors," explains Marc Baron, chief executive officer of CIS. "As we move into the region, we look forward to cultivating these relationships in support of our efforts to build awareness and market share." "The CIS strategy of selling travel programs alongside promotional products is very exciting," comments Stopak. "We think that the synergy between the two offers enormous sales potential and the opportunity to better serve our clients. The sales team is excited to be joining CIS, and so am I." About Corporate Incentive Solutions
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